Author: R&D Team, CUIGUAI Flavoring
Published by: Guangdong Unique Flavor Co., Ltd.
Last Updated: Mar 04, 2026

Fragrance Concentration
The electronic nicotine delivery system (ENDS) industry has undergone a radical transformation over the last decade. From the early “cig-a-likes” to the sophisticated high-wattage mods and compact pod systems of today, the hardware has evolved at a breakneck pace. For a fragrance manufacturer, this evolution presents a complex challenge: flavor is not a static variable. The way a consumer perceives a strawberry custard or a cooling menthol is entirely dependent on the physical mechanism used to aerosolize the liquid.
In the modern market, two distinct philosophies dominate: Mouth-to-Lung (MTL) and Sub-Ohm (Direct-to-Lung or DTL). As a specialized manufacturer of high-purity fragrances, we recognize that providing a single flavoring concentrate for both platforms is no longer sufficient. Achieving excellence in e-liquid production requires a deep dive into thermodynamics, molecular stability, and sensory perception. This technical blog post explores the precise concentration adjustments required to bridge the gap between these two hardware worlds.
To understand flavor concentration, one must first master the physics of the atomizer. At its core, an e-cigarette is a heat-transfer device.
The fundamental relationship between voltage (V), current (I), and resistance (R) is defined by Ohm’s Law: V = I ×R. In vaping, power (Wattage) is calculated as P = V2 / R .
Thermal flux refers to the rate of heat energy transfer per unit area. Sub-Ohm coils, particularly modern mesh designs, have a massive surface area. This results in a higher volume of e-liquid being vaporized per millisecond. According to Wikipedia’s technical overview of electronic cigarettes, the composition of the aerosol is directly influenced by the temperature of the heating element. If the flavoring concentration is too high in a high-flux environment, the heat can cause chemical degradation, resulting in “off-notes” or a harsh, peppery sensation.
Human flavor perception is a combination of gustatory (taste) and olfactory (smell) inputs. Vaping is unique because it relies heavily on retronasal olfaction—the process of smelling aromas as they travel from the mouth to the back of the nose during exhalation.
In a Sub-Ohm setup, the user inhales a large volume of vapor. This floods the olfactory receptors with aromatic molecules. Consequently, a lower concentration of flavoring (e.g., 5% to 8%) is often perceived as “intense.”
Conversely, MTL devices produce a very small, concentrated puff of vapor. To achieve the same level of sensory satisfaction, the aroma density must be significantly higher. Without adjusting the concentration upward for MTL systems, the flavor will feel “thin” or “watery,” leading to consumer dissatisfaction.
MTL vaping is favored by those seeking a discrete experience and a strong “throat hit,” often utilizing nicotine salts.
Because the airflow is restricted and the wattage is low, the efficiency of flavor delivery per puff is reduced. To compensate, the formulation must be “loaded” with more aromatic compounds.
A tobacco profile in an MTL device needs to mimic the dry, smoky, and slightly sweet nature of combustible tobacco. To achieve this at 12W, a manufacturer might use:

MTL vs. Mesh Diagram
Sub-Ohm vaping is an exercise in excess—more air, more power, more vapor. However, from a flavoring perspective, “less is more.”
When a mixer exceeds a certain threshold of flavoring in a Sub-Ohm environment—often called the “over-saturation point”—the flavor actually disappears. This happens because the olfactory receptors become instantly fatigued (olfactory adaptation). For Sub-Ohm, we generally suggest a total flavoring concentration of 3% to 10%.
Sub-Ohm liquids are usually “Max VG” (70% to 90% Vegetable Glycerin). VG is thick and has a natural sweetness that can mask subtle flavor notes. To cut through the “VG blanket,” we utilize specific Top Notes that are highly volatile, such as esters found in citrus and berries. These molecules escape the heavy VG matrix more easily at high temperatures.
Certain flavor molecules, such as those found in delicate florals or specific sweeteners like Ethyl Maltol, have low flash points. In a Sub-Ohm tank hitting 80W, these molecules can literally burn. As a manufacturer, we provide heat-stabilized versions of these fragrances to prevent the “burnt sugar” taste common in poorly formulated high-wattage liquids.
The carrier liquids—PG and VG—are not just inert bases; they are active participants in the flavor profile.
Most flavor concentrates are PG-based. When formulating for Sub-Ohm (High VG), you must ensure that the flavorings are perfectly miscible. According to the American E-liquid Manufacturing Standards Association (AEMSA), maintaining a homogeneous mixture is vital for both flavor consistency and safety. If a flavor separates in a high-VG base, the consumer may inhale a “pocket” of pure concentrate, which can be harsh or toxic.
VG is naturally sweet. When moving a recipe from MTL (50/50) to Sub-Ohm (80/20), the perceived sweetness increases. Mixers must reduce added sweeteners (like Sucralose) in Sub-Ohm formulations to avoid “coil gunking”—the rapid accumulation of carbonized sugar on the coil, which ruins flavor and reduces the lifespan of the hardware.
The type of nicotine used also dictates how the fragrance should be adjusted.
As a fragrance manufacturer, we recommend that MTL formulations for nicotine salts include pH-buffers or specific flavor enhancers that are not neutralized by the acidic nature of the salt. Failure to do so often results in the flavor feeling “muted” after only a few days of steeping.
“Steeping” is the process of allowing the chemical components of an e-liquid to reach an equilibrium.

Density Measurement
To illustrate the difference, let’s look at a standard “Blueberry Ice” profile.
Note how the Sub-Ohm version removes the sour enhancer and drastically reduces the cooling agent. At 70W, the WS-23 would be physically painful if left at 2%.
Manufacturing fragrances for inhalation is a high-responsibility endeavor. Unlike the food industry, where ingredients are ingested, the e-liquid industry must account for the thermal decomposition products of flavorings.
The Royal College of Physicians has emphasized that while vaping is significantly less harmful than smoking, the quality of the ingredients is the primary determinant of long-term safety. Our laboratory adheres to:
This is almost always a sign of over-flavoring in Sub-Ohm devices. If your 10% mix tastes like soap, try diluting it to 6%. Often, the chemical notes are simply the aroma chemicals being pushed past their sensory threshold.
This is usually caused by using a “Sub-Ohm optimized” juice in a pod. The 70/30 VG/PG ratio is too thick to wick properly in small coils, leading to “dry hits” and muted flavor. The solution is to increase the PG ratio and the flavor concentration.
If a flavor tastes great on day one but disappears by day ten, it’s likely due to oxidation. We recommend using nitrogen blanketing during the bottling process and adding antioxidants that are safe for inhalation to preserve the delicate top notes.
The next frontier in fragrance manufacturing is the use of Artificial Intelligence to predict how specific molecular structures will behave at varying temperatures. We are currently developing a proprietary database that allows our clients to input their target hardware specs (Wattage, Coil Material, Airflow) and receive a recommended flavoring percentage.
This level of precision is what differentiates a “hobbyist” mixer from a global market leader. As hardware continues to shrink while power increases, the margin for error in flavoring concentration will only become smaller.
The distinction between MTL and Sub-Ohm is more than just a preference; it is a fundamental shift in how flavor molecules are processed and perceived. For the manufacturer, success lies in the ability to adapt. By adjusting concentrations, balancing PG/VG ratios, and selecting heat-stable aromatics, you can ensure that your brand provides a premium experience across all devices.
Mastering these adjustments requires a partner who understands the chemistry behind the cloud. At our facility, we don’t just sell flavors; we provide the technical expertise to make those flavors sing, whether they are being sipped in a pod or chased in a cloud.

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