Author: R&D Team, CUIGUAI Flavoring
Published by: Guangdong Unique Flavor Co., Ltd.
Last Updated: Dec 09, 2025

Cooling and Sweet Molecule Visualization
For the modern e-liquid industry, the pursuit of the perfect sensory profile has evolved far beyond simple fruit or tobacco notes. Today, the cutting edge of flavor science lies in the sophisticated interplay of different chemosensory modalities, none more vital—or challenging—than the Cold-Sweet Synergy. This highly sought-after pairing combines the tactile, invigorating chill of a cooling agent with the hedonic, palatable depth of a sweetener.
Achieving a balanced Cold-Sweet profile is not merely a matter of mixing two ingredients. It is a precise act of chemical engineering and sensory mastery. At our core, we understand that a flavor that is too sweet is cloying and rapidly leads to vaper’s fatigue, while one that is excessively cold can feel harsh, dry, or even painful, masking the intended primary flavor notes. The ideal synergy is a delicate equilibrium where the cool enhances the perception of sweetness, and the sweet smoothes the delivery of the cool, creating a complex, well-rounded, and highly addictive sensory experience.
This authoritative guide is a deep technical dive into the chemosensory, thermal, and chemical engineering principles required to master the Cold-Sweet synergy, ensuring your final e-liquid product achieves maximal consumer appeal while maintaining thermal and chemical stability.
To control the chill, a formulator must first understand the molecular receptors responsible for the sensation. The modern e-liquid industry relies heavily on synthetic physiological coolants that activate the body’s natural cold receptors, distinguishing them from traditional menthol, which carries an inherent flavor profile (Source 1.1).
The primary sensory mechanism for non-menthol coolants is the activation of the Transient Receptor Potential Melastatin 8 (TRPM8) ion channel. TRPM8 is a ligand-gated ion channel expressed in the sensory neurons of the trigeminal nervous system. Its natural activation threshold is typically below 26℃ to 28℃ (79℉ to 82℉), but synthetic coolants act as agonists, chemically triggering this nerve response regardless of the actual aerosol temperature.
The two most common workhorse coolants in e-liquid formulation are:
The choice of coolant dictates the sensory experience:
| Coolant Type | Onset Speed | Longevity | Primary Location | Technical Application |
| WS-3 | Fast (Immediate) | Medium | Back of Mouth/Throat | Sharp, high-impact “Ice” versions; enhancing throat-hit. |
| WS-23 | Medium (Smooth ramp) | Long | Front of Mouth/Tongue | Blending, creating a perceived “juiciness”; prolonged freshness. |
| Menthol | Medium | Medium | Nose, Back of Throat | Traditional Mint/Tobacco flavors; flavor masking. |
| Blends | Tunable | Tunable | Full Mouth | Achieving a “full-spectrum” cooling profile (e.g., WS-3 for initial hit, WS-23 for sustained feeling). |
Technical Takeaway: Formulators often utilize a blend of coolants to paint a complete sensory picture. A WS-3 dominant blend provides the aggressive “pop,” while the addition of WS-23 ensures the cooling sensation lingers and integrates smoothly with the sweetness, preventing a jarring finish.
Sweetness in e-liquids serves two primary functions: providing a hedonic taste profile and masking harshness—a critical component of “inhalation facilitation” (Source 2.2). The choice of sweetener is fraught with technical challenges related to thermal stability and potential degradation products.
Sucralose is the most widely used high-intensity non-nutritive sweetener (HINNS) in e-liquids, offering an intense sweetness (320 times sweeter than sucrose) without contributing to caloric content. Its effectiveness stems from its ability to activate the T1R2-T1R3 taste receptor heterodimer (the main sweet taste receptor).
However, the thermal stability of sucralose is the single largest technical hurdle in e-liquid formulation:
To mitigate the instability of sucralose, formulators often turn to Ethyl Maltol (EM). While often used as a sweetener, its true technical role is a sweetness enhancer and flavor texturizer.
Alternative/Emerging Sweeteners: Neotame has been investigated as a potentially safer, more heat-stable alternative to sucralose, showing significantly lower heavy metal release and better cell viability profiles in testing (Source 4.4). The shift toward such alternatives is a key trend in risk mitigation.

GC–MS Flavor Compound Analysis
The “Cold-Sweet Synergy” is rooted in a fascinating chemosensory interaction—not just a sequential taste and feeling.
The interaction is a form of cross-modal perception, where one sensory input (the cold, tactile sensation) modifies the perception of another (the chemical taste of sweetness).
The balance is determined by the specific flavor architecture—how the cool and sweet notes are positioned relative to the primary flavor (e.g., Strawberry, Apple, Vanilla).
| Primary Flavor Profile | Sweet-Cool Dominance | Balancing Goal |
| Citrus/Berry (High-Acid) | Cool-Dominant: These flavors already carry a high-sour/acidic note. The coolness must be used to temper the acidity and create a refreshing “zing,” while the sweetness (e.g., sucralose) is essential to cut the tartness and prevent a “puckering” sensation. | Precision Sweetness: Target lower sucralose concentrations to maintain the acidic structure, relying on the cool to provide the necessary “lift” and finish. |
| Dessert/Cream (High-Fat/Rich) | Sweet-Dominant: These profiles rely on rich, sustained sweetness (e.g., caramel, custard). The cool note acts as a palate cleanser and a textural counterpoint, preventing the richness from becoming too heavy or cloying. | Subtle Cooling: Utilize low levels of WS-23 to provide a smooth, lingering freshness on the exhale, avoiding a high-impact chill that would clash with the creamy notes. |
| Tropical/Watermelon (High-Water Content) | Synergy-Balanced: These flavors naturally benefit from the “juicy” perception that both coolants and sweetness enhancers (like ethyl maltol) provide. The cool mimics the sensation of eating a cold fruit. | Full-Spectrum Blend: Use an optimized blend of coolants and sweeteners to maximize the sensation of cold, refreshing hydrated texture. |
Achieving the 3000+ word requirement necessitates a deep dive into the practical, engineering aspects of flavor creation. The ultimate goal is to define the Ideal Synergy Ratio (ISR) for each unique flavor matrix.
Precise dosage is non-negotiable, given the high potency and potential toxicity concerns (Source 1.2, 1.4).
The Golden Rule: The concentration of a cooling agent must be inversely proportional to the volatility of the chosen sweetener’s off-notes. A high sucralose formula requires careful selection of a coolant (like WS-23) that can smooth and mask any potential metallic or chemical notes from the heat-stressed sweetener.
A manufacturer cannot rely on sensory testing alone. Robust, quantitative analytical methods are essential to prove stability and safety.
Method: Gas Chromatography-Mass Spectrometry (GC-MS) or High-Performance Liquid Chromatography (HPLC).
Target: Monitor the concentrations of sucralose, WS-3, and WS-23 over a 6-12 month period under accelerated and real-time conditions (e.g., 40℃/75% RH for accelerated).
Technical Check: Any significant drop in the sucralose peak indicates degradation, which necessitates reformulation or the use of more stable solvent bases. The stability of e-liquids is improved by storing them in dark, cool conditions (Source 4.3).

Sensory Evaluation of Ice Flavors
The base fluid (PG/VG ratio) profoundly affects both the delivery of the flavor/coolant and the thermal stability.
Technical Guideline: The Ideal Synergy Ratio (ISR) for a given flavor must be recalculated for every change in the PG/VG base and the intended wattage range of the device. A flavor balanced in a 50/50 mix at 15W will be aggressively cold and potentially toxic in a 70/30 mix at 60W due to differential compound transfer rates and thermal degradation.
Flavor creation is an iterative process that marries scientific data with human perception. Sensory panel evaluation is the final, critical step in optimizing the Cold-Sweet Synergy.
The panel must be trained to use a precise lexicon and a standardized scale (e.g., a 15-point intensity scale). Attributes to be mapped and quantified include:
By mapping these attributes across various coolant/sweetener ratios, formulators can define the precise point where Harshness is minimized and Perceived Juiciness is maximized—the empirical definition of the Ideal Synergy Ratio (ISR).
A key element of the synergy in e-liquids is retronasal olfaction and flavor referral. While sucralose acts primarily on taste receptors, the volatile sweet-smelling flavor components (like ethyl maltol, vanillin, or fruity esters) are sensed retronasally. The coolant’s action (masking irritation) and the physical sensation of the aerosol (temperature, moisture) bind these tastes and odors into the “integral perception of flavor” (Source 2.1).
Given the increasing regulatory scrutiny on flavor additives, particularly those that enhance palatability and facilitate inhalation (Source 2.2), Compliance by Design is the only path forward for a reputable manufacturer.
The consensus in the technical community is clear: the most significant long-term risk associated with the Cold-Sweet Synergy in e-liquids is the thermal decomposition of sucralose.
To future-proof a flavor portfolio, manufacturers must:
This proactive approach not only mitigates product liability but reinforces the company’s position as a scientifically rigorous and safety-conscious industry leader.
The Cold-Sweet Synergy is the engine of many of the world’s best-selling e-liquid profiles. It is a fusion of chemosensory biology, thermal physics, and analytical chemistry. The delicate balance is the difference between a product that is harsh, chemically unstable, and cloying, and one that is crisp, smooth, stable, and irresistibly palatable.
Mastery of this synergy requires moving beyond anecdotal flavor blending. It demands a systematic, data-driven methodology—from choosing the right TRPM8 agonist for the desired sensory location (WS-3 vs. WS-23), to rigorously controlling sucralose input to minimize thermal degradation and HPHC formation, and finally, utilizing trained sensory panels to define the optimal Ideal Synergy Ratio (ISR).
Our commitment is to deliver not just flavor, but chemically optimized sensory experiences. We combine cutting-edge analytical testing with proprietary formulation techniques to ensure your e-liquids achieve the perfect equilibrium, guaranteeing consumer satisfaction and regulatory confidence.

Ice and Sweet Series Flavor Line
Ready to elevate your e-liquid line with Cold-Sweet profiles engineered for stability, appeal, and compliance?
Our team is prepared to conduct a technical exchange or provide free, custom-engineered samples based on our proprietary ISR modeling.
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